5 Content Marketing Idea

Blog #5

Blog Post# 5 Content Marketing Idea 

Disclaimer- This is a student concept of Pilon School of Business Digital Marketing Course.

Lucozade Energy Drinks: I am going to create this campaign for Lucozade Energy Drink brand.

                                            (Big brands, Bis savings, 2017)

Lucozade cherry flavored energy drink which attracts the adult’s age group.

Idea: I came up with a campaign to launch the Lucozade Lite Energy drink with distinct ingredients in it. All of energy drinks contains Calories and sugar. I want to launch the campaign includes the high calories and Vitamins Lucozade Energy Drink.

ü  The product should contain the less sugar.

ü  This product is especially for the hard workers, sportsmen and the gym users.

ü  This product should be free from saturated fat.

Target Audience:

·         Males Age 18-40

o   The males group always prefers to the high calories product

o   The male’s preference is to stay healthy and active.

o   This reveals that the Lucozade energy drinks would consists of calories, rich source of Vitamin B12, B5, B6, B2 and the Vitamin C as well.

·         The men’s are mostly gym freaks and the hard workers.

(Big brands, Bis savings, 2017)

	Original flavor of the Lucozade.

 

Our Goal:

Our campaign goal is to fascinate the target audience towards the Lucozade energy drink product. We would survey the target consumers group to get success and bump up the sales of Lucozade Energy Drinks.

There is not any sensitive time considered to launch this campaign fortunately, our company want to launch this product in the starting of summer season.

Engage Audience

Social Networking Strategy and the advertisement on the sports events

Our brand’s strategy is to launch this new energy drink on Facebook, and YouTube channel. Majority of the Lucozade Followers are on these two Social sites Facebook (604,604 ) YouTube (17326 subscribers). In addition, we will endorse the advertisement of the product on the sports events. 

The marketing and social networking strategy of our company attracts our target audience. This would help to success of Lucozade Energy Drink. The two-way communication on the social websites helps the audience to engage with the brand and get feedback about the product.    

                                                                                                                            

                                

Lucozade vs. Nos On Fan pages

Blog #4

Title: Lucozade vs. Nos

Sub title: Fan pages

By: Manpreet Singh Sandhu

https://www.facebook.com/VPAS.fans/?hc_ref=SEARCH&fref=nf

VPAS fans page on the Facebook promotes the Lucozade product by advertising their new energy drink. Their post is linked to coupons strategy likewise, in the post they mentioned that anyone can win the Lucozade campaigns

https://www.facebook.com/pg/pcdLifestyles/about/?ref=page_internal

On the Facebook, there is also another unofficial page running which ads about the Lucozade product. This page’s posts are promotional because in the posts it reveals that individuals are using Lucozade drinks in their daily exercise and physical activities as well.

https://www.facebook.com/Team-NOS-Energy-Drink-9574192319/

Team Nos Energy Drink is unofficial page which posts mostly about the Nos racing cars but those are regarding’s to the Nos Energy Drink. Overall, this unofficial page helps the Nos brand in promotion.

https://www.facebook.com/NOS-Energy-Drink-Canada-Team-Jeff-130151743690714/

Nos Energy Drink Canada: Team Jeff is unofficial Facebook page which illustrates the Nos Energy drinks in the posts. This page posts are related to the commercials. Their posts can be beneficial for the brand because the page followers would aware about the brand and definitely they will wish to try this energy drink.

http://www.foodbev.com/news/lucozade-energy-relaunches-slimline-can-format-for-three-flavours/

The foodbev website advertises the flavors of Lucozade drink and this is linked to promote the brand which aware the individuals that Lucozade drinks come in three different flavors. This post spread the awareness which would helpful for the corporation to incline up their sales revenue and increase in their brand consumers as well.

Lucozade VS Nos Energy Drink Subtitle On YouTube

Blog #3

Title: Lucozade VS Nos Energy Drink

Subtitle: On YouTube

By: Manpreet Singh Sandhu

Youtube plays an crucial role to get success in the business of every brand. Lucozade Energy Drink and Nos Energy Drink Both brands use the youube to promote their brand by posting the commercial videos and the public videos who use their brand’s product.

The picture shows that the Lucozade energy drink is better for yourself to stay energetic than water.

 (Itv reports, 2014)

·         Lucozade channel contains 94 video contents

·         Nos channel contains 20 video contents

Lucozade posted last video content in 2005 so it posts a video in 2 years approximately.

Nos posts video content on youtube channel within the periods of 6 months.

The picture displays that Nos energy drink provides energy at great extent which cannot be controlled by another front person, this picture shows the sports spirit.

 (mistress.agency)

Lucozade’s video contents are linked to industry events and the commercials as well. On the other side, The nos’s video contents are related to the sports events,

In the description area, Lucozade’s channel describes the brands motivational strength which can be helpful to achieve your goals while, Nos channels mentioned the benefit of their energy drink that it advance their focus.

Successful Recent Videos	Likes	Comments
Lucozade	10	2
Nos	79	11

These video contents were successful because these got the much likes and comments as compared to the other recent 10 video contents of their channels. But if we compare the both brands then the Nos’s post is more successful than the Lucozade video content.

Lucozade: https://www.youtube.com/watch?v=KIAW1Y2EQPE

Nos: https://www.youtube.com/watch?v=HKWN6D2VeGE

Lucozade VS Nos Energy Drink On Twitter

Blog #2

 

Title: Lucozade VS Nos Energy Drink

Subtitle: On Twitter

By: Manpreet Singh Sandhu

(Twitter Statistics, 2017)

           

Lucozade tweets on the twitter within 2 weeks whereas, Nos tweets minimum 2 times within a week which illustrates that Nos brand is more socially active as compared to Lucozade.

The tweets of Lucozade are promotional because they endorse the ads about the brand’s new products to encourage the customers to buy their products. Nos tweets are also promotional same as Lucozade brand.

Find your flow is the best slogan of the Lucozade brand which encourages the individuals to buy their brand’s drink.

 (cripps, 2016)

Lucozade tweets are related to the Info graphics because in the tweets they use information based graphics which talks about their product while the Nos tweets are related to the events and games because their tweets are associated with car racing events.

The picture depicts the car is drifting and the Nos drink bottle’s top is making flames which illustrates that the Nos energy drink has most power and energy.

 (wallpapersafari.com)

The both brands use the 50/50 rule.

These two brands highlight the words in the tweets by using hash tags.

Successful Tweets	Likes	Retweets	Comments
Lucozade	567	194	27
Nos	430	147	5

 

These tweets were successful recent tweets because it got the most likes, retweets and the comments as well than other recent 25 tweets.