Blog #2

Title: Lucozade VS Nos Energy Drink

Subtitle: On Twitter

By: Manpreet Singh Sandhu

(Twitter Statistics, 2017)

Lucozade tweets on the twitter within 2 weeks whereas, Nos tweets minimum 2 times within a week which illustrates that Nos brand is more socially active as compared to Lucozade.

The tweets of Lucozade are promotional because they endorse the ads about the brand’s new products to encourage the customers to buy their products. Nos tweets are also promotional same as Lucozade brand.

Find your flow is the best slogan of the Lucozade brand which encourages the individuals to buy their brand’s drink.

(cripps, 2016)

Lucozade tweets are related to the Info graphics because in the tweets they use information based graphics which talks about their product while the Nos tweets are related to the events and games because their tweets are associated with car racing events.

The picture depicts the car is drifting and the Nos drink bottle’s top is making flames which illustrates that the Nos energy drink has most power and energy.

(wallpapersafari.com)

The both brands use the 50/50 rule.

These two brands highlight the words in the tweets by using hash tags.