5 Content Marketing Idea

Blog #5

Blog Post# 5 Content Marketing Idea 

Disclaimer- This is a student concept of Pilon School of Business Digital Marketing Course.

Lucozade Energy Drinks: I am going to create this campaign for Lucozade Energy Drink brand.

                                            (Big brands, Bis savings, 2017)

Lucozade cherry flavored energy drink which attracts the adult’s age group.

Idea: I came up with a campaign to launch the Lucozade Lite Energy drink with distinct ingredients in it. All of energy drinks contains Calories and sugar. I want to launch the campaign includes the high calories and Vitamins Lucozade Energy Drink.

ü  The product should contain the less sugar.

ü  This product is especially for the hard workers, sportsmen and the gym users.

ü  This product should be free from saturated fat.

Target Audience:

·         Males Age 18-40

o   The males group always prefers to the high calories product

o   The male’s preference is to stay healthy and active.

o   This reveals that the Lucozade energy drinks would consists of calories, rich source of Vitamin B12, B5, B6, B2 and the Vitamin C as well.

·         The men’s are mostly gym freaks and the hard workers.

(Big brands, Bis savings, 2017)

	Original flavor of the Lucozade.

 

Our Goal:

Our campaign goal is to fascinate the target audience towards the Lucozade energy drink product. We would survey the target consumers group to get success and bump up the sales of Lucozade Energy Drinks.

There is not any sensitive time considered to launch this campaign fortunately, our company want to launch this product in the starting of summer season.

Engage Audience

Social Networking Strategy and the advertisement on the sports events

Our brand’s strategy is to launch this new energy drink on Facebook, and YouTube channel. Majority of the Lucozade Followers are on these two Social sites Facebook (604,604 ) YouTube (17326 subscribers). In addition, we will endorse the advertisement of the product on the sports events. 

The marketing and social networking strategy of our company attracts our target audience. This would help to success of Lucozade Energy Drink. The two-way communication on the social websites helps the audience to engage with the brand and get feedback about the product.