Content Marketing Idea (Monster Energy Drinks)

Author: Lovedeep Singh

Disclaimer- This is a student concept of Pilon School of Business Social Media Marketing Course.

Monster Energy Drinks: I am going to create this campaign for Monster Energy Drink brand.

Idea: I came up with a campaign to launch the Pink Monster Energy drink with different ingredients in it. All of energy drinks consist Calories and sugar in the list of ingredients they use. I want to launch the campaign of organic product line of Monster Energy Drink.

ü  The organic product should be free from calories and sugar.(Zero Sugar)

ü  This product is for those who have the sole purpose of improving physical fitness.

ü  This product should be free from toxic chemicals and artificial ingredients.

Target Audience:

·         Women Age 18-34

o   Research shows that Women are increasingly purchasing the organic products over non-organic products. (Iqbal, 2015)

o   34% of women of age 18-34 seek the organic product for the sole purpose of physical fitness.

o   This shows that Monster need to emphasize on pink Monster Energy drink with zero calories and sugar with no artificial flavor as an Organic product line.

·         Girls prefer the Pink color products. ( Monster Energy Drink)

Our Goal:

Our campaign goal is to attract our target audience towards the organic Monster energy drink product. We are hoping to set conversation with our target group regarding the organic ingredients.

There is not any sensitive time consideration to launch this campaign but, our company want to launch this campaign this in summer.

Engage Audience

Social Strategy:

Our brand social strategy is to launch this campaign on Facebook and YouTube. Majority of the Monster Followers are on these two Social sites Facebook (4 millions) YouTube (1,194,683 subscribers). This is the best method to interact with our majority of brand follower. Moreover, we will launch this campaigns on our rest pf social sites like Twitter and Instagram. 

Through our marketing and social media strategy our brand attract our target audience. This would help to success of Monster Drink organic Product line. The two-way communication on the social sites help the audience to engage with the brand and ask question.