Content Marketing Idea (Red bull Energy Drinks)

Disclaimer- This is a student concept of Pilon School of Business Social Media Marketing Course.

Red Bull Energy Drinks: I am going to create this campaign for Monster Energy Drink brand.

Idea: I have a idea to create  a campaign to launch the Pink Red Bull Energy drink with various ingredients in it. Mostly  the energy drinks consist Calories and sugar in the list of ingredients they use. Due to this reason  I want to launch the campaign of organic product line of Red Energy Drink. Moreover this energy drink have some special qualities like

ü  Should be free from the sugar and calories.

ü  Should be free from toxic chemicals and artificial ingredients.

Target Audience:

·         Women Age 17-36

o   Mostly 34% of women of age 17-36 like the the organic product for their physical fitness.

o   It shows that Red Bull need to focus on pink Energy Energy drink with zero calories and has no sugar. Moreover with no artificial flavour.

·         Almost girls like the Pink color products.                                             

·         Our Goal:

Our main of the campaign is to focus on our target people attract towards this Red energy drink we are thinking and also hope so to make good relation with our target group

For   the organic ingredients.

We are not choose any eject time to launch this campaign but, our company want to launch this campaign this in summer.

Engage Audience

Social Strategy:

Red Bull social strategy is to launch this campaign on Facebook and YouTube. Because mostly Red bull Followers are on these sites Facebook and YouTube.

 I think this  is the best method to to get the attention of people on these social sites. Moreover, we will also launch this campaigns on other social sites like Twitter and Instagram. 

 In this way with help of our marketing and social media strategy our brand red bull attract our target audience in good manner. It will help to success of Red bull Drink organic Product line. The two-way communication on the social sites help the audience to engage with the brand and ask question.