Title: Rockstar Vs M-150 Energy drink
Sub-title: Marketing campaign idea for Rockstar Energy Drink
Author: Harjinder Singh
This campaign is
for Rockstar energy drink. The campaign is for bike rally will be organized in
Toronto to spread awareness among the audience about the sponsorship which
Rockstar energy drink is offering in various sports activities. In the campaign
knowledge will be given to people about the energy drink its health and
nutritional benefits and its good effects on health. In the rally racing competition
will be organized in middle of July which is considered to be good time for
biking. The winner of the competition will get $20000 and free trip to Tokyo where free
training will be given by professional instructor.
The audience for
this campaign is mostly young people in the age group of 16 – 35 years those
mainly drink energy drinks and are prominent part of maximum sports events. The
campaign will basically include images, videos of drink sponsoring sports and
social events. It will also include some health related facts and energy drink
effects on health. The goal of the marketing strategy is to reach maximum
people with good advertisement and looking for subscribers as well as followers,
so that all the updates related can be conveyed to people on large scale. The plan
to launch the campaign. The social strategy will be to actively involve on Facebook
for various posts and YouTube for releasing various videos related to the
campaign. The campaign will attract attention of the people by its health
benefits, nutritional facts and its good promotion by some athlete or an actor
who has good reputation in public.
No comments:
Post a Comment