Author: Lovedeep Singh
Disclaimer- This is a student concept of Pilon
School of Business Social Media Marketing Course.
Monster Energy Drinks: I am going to create this campaign for
Monster Energy Drink brand.
Idea: I
came up with a campaign to launch the Pink
Monster Energy drink with different ingredients in it. All of energy drinks
consist Calories and sugar in the list of ingredients they use. I want to
launch the campaign of organic product
line of Monster Energy Drink.
ü The organic product should be free from calories and sugar.(Zero Sugar)
ü This product is for those who have the sole purpose of improving physical fitness.
ü This product should be free from toxic chemicals and artificial ingredients.
Target Audience:
·
Women Age 18-34
o
Research shows
that Women are increasingly purchasing the organic products over non-organic
products. (Iqbal, 2015)
o
34% of women of
age 18-34 seek the organic product for the sole purpose of physical fitness.
o
This shows that Monster need to emphasize on
pink Monster Energy drink with zero calories and sugar with no artificial flavor as an Organic product line.
·
Girls prefer the Pink color products. ( Monster Energy Drink)
Our Goal:
Our campaign goal is to attract our
target audience towards the organic Monster energy drink product. We are hoping
to set conversation with our target group regarding the organic ingredients.
There is not any sensitive time
consideration to launch this campaign but, our company want to launch this
campaign this in summer.
Engage Audience
Social Strategy:
Our brand social strategy is to launch
this campaign on Facebook and YouTube.
Majority of the Monster Followers are on these two Social sites Facebook (4 millions) YouTube (1,194,683 subscribers). This is the best method to interact
with our majority of brand follower. Moreover, we will launch this campaigns on
our rest pf social sites like Twitter and Instagram.
Through
our marketing and social media strategy our brand attract our target audience.
This would help to success of Monster Drink organic Product line. The two-way
communication on the social sites help the audience to engage with the brand
and ask question.
